Scale your ECOMmerce Brand from 7 to 8 Figures profitably

Your Trusted ECOM GROWTH PARTNER

join waitlist

Brands we’ve worked with:

Scaling Profitably is Hard

Without bridging the gap between finance and marketing you run the risk of…

  • Scaling ad spend unprofitably

  • Running out of cash

  • Buying too much inventory

  • Operating without a clear plan

  • Building a business that can’t be sold

WE BRIDGE FINANCE AND MARKETING TO SCALE YOUR BRAND Profitably

By bridging the gap between finance and marketing you gain the ability to...

  • Optimize and scale ad spend

  • Maintain healthy cash flow and profit

  • Purchase inventory efficiently

  • Operate with data-driven clarity

  • Build a business with exit potential

join waitlist

Our Services

  • Get a focused, profit-first plan including:

    • Prioritized growth levers across offer, channel, and funnel

    • 90-day testing roadmap with budgets and KPI targets (MER, CAC, payback)

    • Channel mix & testing plan (paid social, creators, email/SMS, affiliates)

    • CRO & offer architecture to lift AOV and subscription take-rate

    • Weekly cadence: ship → read → decide

  • Get clear payback and LTV guardrails before you scale:

    • Cohort LTV and payback by channel, SKU, and first purchase

    • LTV:CAC guardrails and budget limits tied to unit economics

    • Simple what-if scenarios for CAC, discounts, repeat, and refunds

    • Monthly refresh: roll actuals into next month’s plan

  • Get paid social account management, strategy, and support across Facebook and Instagram including:

    • Formulating custom paid media strategy

    • Building and launching campaigns

    • Tracking and optimizing ad performance

    • Marketing budget allocation

    • Channel-specific media strategy

    • Access to daily performance tracker

    • Execution against monthly forecast

  • Performance Ads Creative
    Get platform-native static and video ad production and iteration:

    • Static: concepting, copy/overlay systems, spec-ready exports (1:1, 4:5, 9:16)

    • Video: UGC scripting/storyboards, editing for Reels/Stories/Feed with captions

    • Smart variants: hooks, lengths (6–15s, 20–30s), ratios—kept lean for clean reads

    • Test & learn: weekly keep/kill/iterate tied to CAC/ROAS, thumb-stop/hold

    • Winner refresh: derivatives to extend spend across placements without fatigue

  • Get financial planning and analysis services including:

    • 3 statement financial modeling (P&L, Balance Sheet, Cash Flow)

    • Annual finance and marketing growth planning

    • Monthly plan vs actual reporting

    • Cash conversion cycle optimization

    • Strategic debt optimization

    • Monthly cross-functional finance & marketing strategy call

  • Get SKU-level demand planning and forecasting services including:

    • Monthly inventory purchase forecast

    • Setup target inventory purchase metrics

    • Cash flow management

    • Strategic supply chain advisory

    • Support vendor negotiations

    • IMS implementation assistance

Our guarantee

  • 100% satisfaction guarantee every month

  • No long term contracts

  • We establish clear KPIs upfront so you always know exactly what you're paying for

  • If you commit to the EFM process for 30 days, we guarantee your contribution margin will increase — or you don’t pay

Join waitlist

Getting started is Easy!

  • Talk to us to learn if we are the right fit for your needs

  • Get a Free CFO and CMO Analysis so you can confirm you love the value of our strategic insights and recommendations

  • Choose the service and pricing option that best meets your growth and budget needs.

  • Start scaling your brand alongside healthy profit and cash flow!

join waitlist

Join the waitlist

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

Meet the founders

Ecom Finance and Marketing, the premier growth partner for 7- figure ecom brands, was founded by Colson Myers and David Parrottino.

More about us